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Digital Platforms & Software Engineering Case Study

Connected Commerce & SAP Integration for a Funeral Services Provider

Executive Summary

Context: An integrated B2B business serving the funeral and death-care industry, evolving from a traditional manufacturing and product-focused company into a technology-enabled organization.

Modernization Mandate: Modernize product selection for funeral homes, unify operations, reach consumers directly, connect digital experiences to the back office, simplify content and partner access, and release with confidence.

Solution: Forar Tech is the client's strategic technology and IT consulting partner, delivering end-to-end software engineering across six digital platforms with a structured SDLC and automated quality engineering.

Outcome: A connected digital ecosystem spanning funeral home sales, business management, direct-to-consumer commerce, back-office fulfillment and content, giving families a more convenient and personalized experience.

Engagement at a Glance

  • Industry: Funeral and death care: caskets, cremation, memorialization and personalized products
  • Customers: Funeral homes (primary customers) and the families they serve
  • Engagement: Strategic technology and IT consulting partner for digital transformation
  • Scope: Application design, product development, system integration, cloud, e-commerce and ongoing support
  • Platforms: Six digital platforms plus a test automation practice
  • Technologies: Microsoft Azure, SAP, Netlify, WordPress, Shopify, React.js, Next.js, Apache Solr, Selenium
Six digital platforms: Digital Catalog, Admin Portal, Memorial Collection, SAP Commerce, WordPress Portal, External Catalog Integration

About the Client

The client is an integrated B2B business serving the funeral and death-care industry, with funeral homes as its primary customers and families as the ultimate beneficiaries. It combines the manufacturing and distribution of caskets, cremation, memorialization and personalized products with technology-enabled solutions for product selection, personalization, sales and customer engagement, positioning it as a strategic technology and business partner to funeral service providers.

Business Needs

The client is moving from a traditional manufacturing and product-focused business to a technology-enabled organization. Funeral homes, its primary customers, needed better ways to help families choose products, while the client needed to run operations efficiently, reach consumers beyond funeral homes and connect new digital experiences to its back-office systems.

  • Digital product selection – helping funeral professionals guide families through products during funeral planning.
  • Unified operations – managing customers, catalogs, pricing, users and reporting in one place.
  • Reach beyond funeral homes – letting families and consumers discover and buy memorialization products online.
  • Front end connected to back office – processing orders and keeping customer, location and product data consistent.
  • Content agility – publishing website content without extensive development effort.
  • Partner access to the catalog – giving external systems secure, consistent access to products, pricing and availability.
  • Release verification – validating releases reliably across applications and integrations.

Underlying need: one technology partner able to modernize existing applications, build new digital products, integrate them with enterprise systems and keep them running, delivered through a structured SDLC with quality built in.

Digital Catalog | Product Selection: filters (category, material, finish, price, style) and product tiles Heritage, Classic Urn, Keepsake, Garden Urn, Signature, Jewelry

Illustrative Digital Catalog visual

Solution

Forar Tech applies a structured Software Development Life Cycle (SDLC) to deliver and continuously improve the client's solutions, aligning software development with business objectives, quality standards and operational needs.

  • Structured SDLC – delivery and continuous improvement aligned with business objectives and quality standards.
  • Cloud & hosting – Microsoft Azure and Netlify for cloud deployments and scalable hosting.
  • Enterprise integration – SAP Hybris-based back-office applications and enterprise integrations.
  • E-commerce – Shopify for direct-to-consumer commerce.
  • Content management – WordPress for the corporate website and content publishing.
  • Front-end engineering – React-based applications, including React.js and Next.js with Apache Solr search.
  • Quality engineering – automated testing that improves reliability, accelerates releases and reduces operational risk.
Product + Modern Technology – gradual modernization: 1 Legacy technology (old-technology builds with limited performance, UX and scalability); 2 Enterprise-integrated (SAP Hybris-based back office connected to new digital products and partner systems); 3 Cloud-hosted (Azure and Netlify hosting with React / Next.js front ends, Apache Solr search and CDN); 4 E-commerce platform (Shopify D2C store, SAP Commerce orders and secure partner catalog access). The product stays at the core: caskets, cremation, memorialization, personalized products.

Illustrative: the client's gradual shift from legacy builds to an enterprise, cloud and e-commerce platform.

Needs-to-Solution Mapping

Each challenge was met by a specific Forar Tech solution, delivered as a connected set of digital platforms and supported by automated quality engineering.

  • Digital Catalog – a convenient, engaging way for funeral professionals to guide families through product options and support informed, personalized selections during funeral planning.
  • Admin Portal – one place for directors and staff to manage customers, product catalogs, pricing and price lists, user accounts and reporting, with visibility into business performance.
  • Memorial Collection – a way for families and consumers to discover, personalize and purchase memorialization products such as jewelry, keepsakes and urns online.
  • SAP Commerce (Hybris) – accurate, efficient processing of orders and customer transactions, with consistent order, customer, location and product data.
  • WordPress Portal – business and content teams able to publish pages, announcements and media without extensive development effort.
  • External Catalog Integration – secure, consistent access for external applications and partner systems to products, pricing and availability, with less system-to-system complexity.
  • Test Automation – repeatable regression and functional validation, plus manual coverage of complex workflows, to reduce regression risk across applications and integrations.

Partnership & Scope

Forar Tech serves as a strategic technology and IT consulting partner for the client, translating business needs into scalable technology solutions, modernizing existing applications and developing digital products that improve operational efficiency and customer experiences.

  • Application design and product development.
  • System integration and enterprise integrations.
  • Cloud solutions and deployments.
  • E-commerce and content management platforms.
  • Quality engineering and test automation.
  • Ongoing application and production support.

Test Automation

Test Automation supports the reliability, stability and continuous delivery of the client's digital applications, combining Selenium-based automated testing with comprehensive manual testing across applications and integrations.

  • Automated suites run repeatable regression and functional test scenarios.
  • Manual testing covers complex workflows, usability and scenarios that need human validation.
  • Defects are found earlier, release confidence improves and regression risk is reduced.
E-commerce integration, from first click to back-office fulfilment: Digital Catalog for funeral homes (Next.js, React, Solr), Memorial Collection for families (Shopify) and Admin Portal + Partner catalog API (Next.js, ReactJS) connect two-way via catalog·price, orders and price lists to SAP Commerce (Hybris) – orders & transactions, customer & location data, catalog, price, availability, ERP & CRM sync – which integrates two-way with the back-office ERP Oracle JDE – order fulfilment, enterprise data, customer records. Cloud deployment: Netlify + Microsoft Azure.

System Architecture

Each e-commerce channel – assisted selling in the Digital Catalog, direct-to-consumer sales on Shopify and secure partner access – connects through SAP Commerce to the back office. Badges show the business challenge each component solves.

System architecture. Who it serves: funeral directors & staff, families & consumers, partners & external systems, directors & business teams. E-commerce experience layer: 1 Digital Catalog (B2B; Next.js, Apache Solr search, CDN), 2 Memorial Collection (D2C; Shopify storefront, secure checkout), 3 Partner Catalog API (Partner; External Catalog Integration), 4 Admin Portal (Operations; ReactJS, optimized data access). Commerce core: 5 SAP Commerce (Hybris) – order processing & transactions, customer & location data, product catalog, pricing & availability, CRM & ERP synchronization – with an APIs, IDoc and OData integration layer to the back-office ERP Oracle JDE. Shared platform & delivery services: Azure & Netlify, SAP CDC, Apache Solr, 6 WordPress Portal, 7 Selenium test automation.

Figure 1: E-commerce capabilities and integration. Numbered badges map each component to the business challenge it solves.

Technologies Used

Microsoft AzureSAPNetlifyWordPressShopifyReact.jsNext.jsApache SolrSelenium

Benefits Delivered

Benefits of our digital platforms: unified, high-performance operations; fast, scalable and repeatable delivery; faster, more responsive and scalable platforms; simplified administration and management; secure, high-converting online shopping.

Conclusion

Forar Tech successfully unified our client's disconnected applications into a cohesive digital ecosystem, bridging the gap between product selection, online storefronts, operations and fulfillment. By integrating customer-facing touchpoints directly with SAP Commerce and core back-office infrastructure, we established a frictionless data flow that spans the entire customer journey.

Furthermore, our team maximized operational efficiency by elevating system performance, streamlining catalog and pricing workflows, and implementing automated QA testing to mitigate risks early. Ultimately, our holistic view of enterprise architecture allowed us to build a single, synchronized solution that empowers our client to scale confidently and operate with maximum efficiency.

Confidential project case study

Forar Tech, LLC. 4901 Olde Towne Pkwy, Suite 100, Marietta, GA 30068 · www.forartech.com · 678-298-8241 · ft@forartech.com
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